BQ18 Made by Jose David Florez Ruiz - ISIS3510-MOBILE-T34/T34-Wiki-SpendiQ GitHub Wiki

Who are the top 10 users generate the most expense transactions, and what is their average transaction value?

Justification:

Identifying the top 10 users who generate the most expense transactions provides valuable insights into the app's most active and engaged user base for financial outflows. Understanding their average transaction values helps refine personalized recommendations, identify high-value users for targeted marketing, and optimize expense-related features. These insights can inform strategies to enhance user retention, improve transaction-related services, or create tailored offers to boost engagement among similar users.

Why It Is Type 4:

This question aligns with Type 4 because the insights derived are not directly for the end-users but are aimed at maximizing business value. By identifying key users and their behaviors, the business can leverage this information for partnerships, targeted marketing campaigns, and profitability enhancement. The data supports external decision-making to attract third-party collaborations and optimize revenue streams.