BQ17 Made by Nicolas Diaz - ISIS3510-MOBILE-T34/T34-Wiki-SpendiQ GitHub Wiki

How many users have redeemed the location-based promotions within the last month, and what patterns can we identify regarding the types of promotions that are most frequently redeemed?

Justification

This question is important because it helps the business understand user engagement with location-based promotions, which can inform decisions about the feature’s effectiveness and alignment with user interests. By knowing how many users redeem promotions, the business gains insight into whether this feature is valuable and relevant to its audience. This understanding can guide adjustments to the promotion types, targeting strategies, or even the user interface if the feature isn’t performing as expected. Such information is essential for making informed decisions about enhancing, modifying, or potentially removing the feature to improve user satisfaction and engagement.

Why is it a combination of type 3 and type 4 question?

This question is a combination of type 3 and type 4 because it simultaneously analyzes feature performance and identifies behavior patterns. As a type 3 question, it focuses on feature utilization by examining how many users interact with the promotions feature, which directly impacts decisions about retaining, updating, or enhancing it. As a type 4 question, it seeks to recognize trends in promotion redemption to better understand user preferences over time. This combination allows the business to not only assess the feature’s current value but also optimize future promotional strategies to align with user behavior, creating a more targeted and effective user experience.