BQ15: Type 5 - ISIS3510-MOBILE-T34/T34-Wiki-SpendiQ GitHub Wiki
What is the daily summary of expense and income transactions over the last 30 days?
Justification:
The daily summary of expense and income transactions provides a clear picture of user financial activity patterns within the app, segmented by day. This analysis is essential for understanding trends in spending and income, which can inform both user experience improvements and monetization strategies. For example, if certain days show spikes in spending, this could signal an opportunity to offer targeted financial advice, budgeting tools, or personalized spending alerts directly within the app. Additionally, insights from these patterns can be valuable to third-party partners, such as financial institutions, who may be interested in aggregated data on spending behavior for developing tailored products or marketing campaigns.
A daily financial activity summary also allows the app's development team to evaluate whether current features meet user needs effectively, potentially guiding decisions to enhance financial tracking or add spending trend visualizations. With this dual purpose, the data not only helps improve the in-app experience but also opens avenues for partnerships and monetization through anonymized, aggregated insights.
Why It Is Type*:
This question is classified as Type* because it serves a mixed purpose. Primarily, it informs feature analysis by identifying trends that may lead to the development of new features or enhancements, such as spending insights or financial planning tools for users. Additionally, the data could be valuable for third-party partnerships, making it beneficial for business monetization strategies. By gathering and analyzing this data, the app can both enhance user experience and create potential revenue streams, exemplifying a query that spans multiple purposes.