BQ11: Type 4 - ISIS3510-MOBILE-T34/T34-Wiki-SpendiQ GitHub Wiki

Question: What was the time period in which customers made the highest value purchases at a store during the past week?

Classification: Type 4

Jusification for being Type 4

It qualifies as a Business Question (BQ) Type 4 because it delivers insights that are highly valuable to stakeholders outside the immediate development team. Specifically, this information is crucial for departments inside the same company such as marketing, sales, and inside external companies as well, who can leverage the data to make informed strategic decisions. Unlike internal metrics that primarily serve the development or operational teams, this BQ provides actionable intelligence that can influence broader business strategies, enhance customer engagement, and drive revenue growth. By identifying peak purchasing times, the company can align its resources and initiatives to better meet customer demands and optimize overall store performance.

For instance, shops registered in your app can utilize this information to optimize their staffing and inventory management. Knowing the specific time periods when high-value purchases are most frequent allows store managers to ensure that they have adequate staff on hand to handle increased customer traffic, thereby improving the shopping experience and maximizing sales opportunities. Additionally, understanding peak purchase times enables shops to better plan their inventory levels, ensuring that popular products are sufficiently stocked during high-demand periods. This proactive approach not only enhances operational efficiency but also contributes to higher customer satisfaction and loyalty.