BQ 15 Daniel Clavijo - ISIS3510-MOBILE-T34/T34-Wiki-SpendiQ GitHub Wiki

Question: What percentage of users interact with offer notifications (open/click) within 15 minutes of receiving them?

Classification: Type 3

Justification for being Type 3

This qualifies as a Business Question (BQ) Type 3 as it focuses on analyzing the effectiveness and user engagement of a specific feature - the notification system. This analysis is crucial for several reasons:

  1. Feature Effectiveness Assessment:
  • Measures the immediate impact of notifications on user behavior
  • Evaluates the timing and relevance of offer notifications
  • Provides insights into user engagement patterns with promotional features
  1. User Engagement Analysis:
  • Identifies the optimal timeframe for user responses to notifications
  • Helps understand user receptiveness to different types of offers
  • Reveals patterns in notification interaction behavior
  1. Feature Optimization Opportunities:
  • Guides improvements in notification timing and frequency
  • Helps refine the notification content and presentation
  • Supports decisions about personalization strategies

The results directly inform feature improvements and optimization strategies, making it a quintessential Type 3 question that focuses on feature performance and user interaction patterns.