Part 2 Report: 5. Recommendations - HorizonMiner/DataMiningAssig GitHub Wiki

5. Recommendations

The client should make promotion for the packages as shown in the selection of rules.

Besides, the client should add more supplies for the most popular items such as Gongolais Cookie, TuileCookie and so on to keep stock.

From ARM 1 we can observe the item sets with high confidence and lift have at least three items. Thus, we will suggest the client to give discount for customers who buy more than three items that are in ARM 1.

Since we provided several ARMs, the promotions for each of these can take turn monthly.