1. Objectives

Since the dataset is from a bakery, the domain of the dataset can be restaurant. In data mining, association rule mining is very useful in predicting and analyzing the purchase behavior by peeking into the shopping cart or order receipt. It intends to discover the purchase pattern or association between items purchased by customers which enable for useful decision making and effective marketing in order to increase profits and sales. In this report, by applying association rule mining to the dataset, pastries or coffees that may be purchased along when a customer is purchasing one of the pastry or coffees can be discovered so that useful decision can be made to improve current situation.