Value Propositions - HenrikBechmann/CivicTechTO-TorontoBudget GitHub Wiki

This offers a template which may be helpful in presenting options to the User Team for selection of a project for the winter of 2015-2016. Value propositions should be strongly stated, and defensible. See Project Focus Options for a possible starting point for developing value propositions.

Value Propositions are statements of

• Relevancy (solves problems or improves situation)
• Quantified value (specific benefits)
• Differentiation (why alternatives are less compelling)

which compel the consumer to use the product

Format

Product

• Description
• Benefits
• Experience
• Features

User

• Wants
• Fears
• Needs
• Substitutes