The Traction Story - GetTraction/Info GitHub Wiki

I (Tony Winn) have been interested in economic development for a number of years, but I've never had the business experience to warrant giving advice. After considering getting an mba, I decided it would be better to use that time and money trying (and probably failing) at a few businesses.

Over the summer of 2013 I started on a product called Traction in my spare time. It was to be a marketing platform for businesses starting with nothing. This product is my marketing 101 class.

Traction is an opinionated piece of software. Some of these opinions include:

1. A business's first customers should be directly pitched via phone email or in person.
2. Marketing efforts need to be consistent.
3. Marketing efforts need to be measurable.

Traction enables businesses to set goals around audience size, engagement, and customer acquisition and then track their progress as well as offer suggestions to help reach those goals.

Traction the business will be built with Traction the product. The first paid account will be my own. Hopefully this dogfooding will result in a product that will create value for lots of other businesses.

Secondly Traction will be run as an open company. Code will be open sourced and detailed financial reports will be published regularly. This will hopefully make it easier for smart people to see where I'm going wrong and maybe learn from my efforts.