Social Media Optimization (SMO) - GeoSmartCity-CIP/gsc-geoadmin GitHub Wiki
Introduction
The main objective of the SMO (Social Media Optimization) is to provide a controlled corporate design on social network publications like twitter, facebook and so on. It increases also the visibility of map.geo.admin.ch related publications. It is strongly related to Search Engine Optimization (SEO) since it enables to detect the nature of the website content (a Geo Web Application).
Go to http://smo.knowem.com/ if you wan't to assess the quality of your website's SMO.
Principle
- Create meta tags that enables social media engines interpretation
Implementation
Create meta tags
<meta name="description" content="map.geo.admin.ch est la plateforme cartographique de la Confédération suisse"/>
HTML current meta-tags
In the HTML head, it is mandatory to have at least the first two tags:
- Title
- Description
- Keywords
- News_keywords
Twitter meta-tags
- twitter:card
- twitter:site
- twitter:title
- twitter:description
- twitter:creator
- twitter:image
- twitter:data1
- twitter:label1
- twitter:data2
- twitter:label2
Open Graph Data
- og:title
- og:type
- og:image
- og:description
- og:site_name
- og:url
- og:locale
Facebook specific tags
- fb:admins (for an existing related facebook page)
Google plus specific tags
- itemprop="name"
- itemprop="description"
- itemprop="image"
- g+ publisher (for an existing related google+ page)
References
KnowEm SMO http://smo.knowem.com/
SHEMA Description http://schema.org/WebApplication
Google+ http://www.google.com/webmasters/tools/richsnippets
TWITTER https://dev.twitter.com/docs/cards/validation/validator https://twittercommunity.com/t/how-long-does-it-take-for-a-twitter-card-approval/22202
Open Graph Data http://ogp.me/