Studio 3 Handover Content Instisap - GaryLamKa/DWD210-Design-Studio-Web GitHub Wiki
Brief - Summarise what the website is about
Instisap.com is a result of David L Page’s and Harsha B Patel's life work to date across multiple industries, and via multiple disciplines. instisap.com represents the amalgamation of a lifetime of experiences - professional and self-initiated research investigations across many decades regarding: what motivates people to take action, to express, and to make-meaning. Essentially, how people learn, and how this process informs their self. Their holistic ecological approach, coupled with their extensive industry-based practical experience, provides a unique (praxis) perspective.
Keyword research - competitor research
SEO: Self, learning, coaching, mentor,
Competitors https://www.tonyrobbins.com/ https://jamesaltucher.com/blog/3-habits-transform-life/ https://johnassaraf.com/how-affirmations-can-transform-your-life/ https://tinybuddha.com/blog/6-powerful-questions-that-will-change-your-life-forever/ https://www.learnmindpower.com/article/law-constant-change/
Persona
Jenny Career - Museum Curator 2 years into the role. Age - 35 Gender - Female Status - Married Education - Bachelor Degree Family - 2 Young Children Rent or Own - Renting Transport - Owns a car Region - Camp Hill State - QLD City - Brisbane Country - Australia Hobbies - Bike Riding, Reading, Music and volunteering
Entertainment - Netflix, Cinema, Art Events, Concerts, Theater and Travel Communication - Social Media, Email
and Mobile Phone. Does have a fond- ness for talking.
Values - Very kind and caring Mother and member of the community, Helps others often. Hard working but TIme poor. Goals - She wants to continue building her knowledge and training to further herself in her career. She likes to read books and study online to gain as much experience as possible. Often searches online for books on the subject.
Storyboard
Target.1: Looking for self/small business teaching book Path: Search keywords “small business”, “start-up”, “strategy” and “book” Click into Instisap website and looking for key information: Book intro, price, book review/ book rating, online available (ebook), table of contents, video review (youtube), and author information Decided to buy, but possible factor make them withdraw: Shipping price, shipping method/ time, refund policy, online support
Target.2: Looking for a consultant for small business Path: Search keywords “small business”, “start-up”, “strategy”, “Brisbane” and “consultant” Click into Instisap website and looking for key information: Others client case/story, what the service provided (long-term or one-time thing), David detail information, price, when was it available, online chat support, where to meet, how the consultant works Decided to try, but possible factor make them withdraw : bad review, time not fit, too far, flexible policy (client fail to meet on-time/ missed meeting, client not sure what to ask and didn’t get much help from the consultant), discount (friend invite, second or N times of consultant)
Target.3: Looking for consultant or book, but want to know more about David Page first Path: Search keywords “David Page” and social media (Facebook, LinkedIn, etc...) Click into Instisap website and looking for key information: who is David Page, what about him, what’s his view of business, blog, a video about him (interview), talk event, inspiration quote post (social media post)
Site map
In the file
Target Audiences
Aspiring professionals who may be in the start/early stages of their career; possibly of the age of 16 years and over
SWOT Analysis
Strengths: David is a teacher and got a good amount of connection for promo his website and book, which will really help for the beginning for correct data, of how people respond to the website
Weaknesses: Although the website will add up with more information and product later on, but its hard to get new customers to visit the site if they didn't know about who is David in this state.
Opportunities: It promising that David got more and more event coming up soon, and that will help the website to stand up more compare to another similar website that also selling books.
Threats: People are more comfortable to buy their books in a bigger website company alike Amazon or another book store that included more review and related book products. There are many other similar websites. Need more information to show the customers the trust of our website, there are many scam website nowadays that claim to be selling one or two items and mainly trying to steal people credit card numbers.
Information Architecture per page
Home Page/ Front Page
- Brief of what is Instisap
- Brief of Instisap charity work
About Page
- Mission of Instisap
- A full version of what is Instisap
- The Vision for INSTISAP
- Who is David L Page
- Who is Harsha B Patel
Blog Page
- David blog posts
Shop Page
Wireframes
In the file
Mockups
How the design meets user and client needs.
Functionality
List of plugins used System/ Design: Child Theme Configurator
Elementor
Jetpack by WordPress.com
Google Analytics for WordPress by MonsterInsights
Post video players, slideshow albums, photo galleries and music/podcast playlist
WP Meta and Date Remover
Shop section:
Main plugin - WooCommerce
Plugin for setting/ backend data - WooCommerce Admin
WooCommerce Refund and Exchange Lite
Facebook for WooCommerce
WooCommerce PDF Invoices & Packing Slips
WooCommerce Print Invoice & Delivery Note
MailChimp for WooCommerce
Custom My Account for Woocommerce
Booster for WooCommerce
Plugin for shipping - WooCommerce - ShipStation Integration
Australia Post WooCommere Extension (Free version at the moment)
Plugin for payment - WooCommerce eWAY Payment Gateway
WooCommerce Multi-Step Checkout
WooCommerce PayPal Checkout Gateway
WooCommerce Services
WooCommerce Square
WooCommerce Stripe Gateway
Contact Section:
Contact Form 7
Contact Form 7 - Redirect & Thanks You Page
Contact Form 7 Honeypot
Events Section:
The Events Calendar
User test results
User Testing was performed on an interactive mock-up using Adobe XD. The group of people that were used ranged in age and gender all of whom did fit into the target demographic. Making all participants potential customers. They were asked to complete a few small usability tasks such as making their way to the blog and adding items to the cart and proceeding through the checkout. All tasks were completed very quickly and without confusion. They were then asked questions about the site’s security and whether or not they trusted the website. All once again agreed the site had a safe and positive presence. When asked about possible changes they wanted to be made is when a design questions where deemed to need change. Originally, we only had the clicking of the logo as the way to return home, but multiple people wanted a dedicated home button. The other thing that was of major importance was that they were not exactly clear on what the website was about.
The goal of our user testing was to determine whether or not we achieved our goal of creating a vibrant and easy to use the website. What made you want to find out more and even get you all the way to purchasing. Testing is also important to get an outside perceptive on the website as sometimes you can overlook something simple just because you are closer to the project.
Changes
Changes made after the user testing where small but quite important as one of them addressed the fact that many of the users did not understand what the website was about. This was fixed by changing the tag line on the landing page and about a small paragraph about INSTISAP on the home page. The other being the addition of a dedicated Home button in the navigation bar. Both quite easy fixes and the user testing really put us in the right
Online Marketing strategies
We use Monster Insights, WooCommerce dashboard/ Analytics and Google Analytics (Need Authorization) Those plugins allow the client to check on how many products they sell in each day and month, and when and where did the customer open their website.
The strategies are to check on how many visitors that increase every time they post something online, ad they use and event they did to promo Instisap. Depends on the result, they should able to focus on what is working best for their situation. Unfortunately, we haven't been able to set up Google Analytics on time, so that might be the only solution at the moment. But for further development, I hope that I can get more information in that area, in order to help the client to get the best result.
My opinion for the Ad choice is a book review website that can help promo their book and maybe they can get someone to read their book and made a video (Youtube or Facebook). Or add a QR code for customers to check on the website when they are doing an event.