Market analysis

Dog-related Market Size

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• The pet-related market is growing rapidly around the world.
• As of 2017, the number of households with pets in Korea exceeded 28%, reaching one-third of all households.
• With the recent low birth rate, aging population, and the expansion of single-person households, the number of consumers who spend time raising pets instead of children and investing in pets and cats is expected to gradually increase
• And the pet market is expected to continue to grow.

Target Client

1. Places where dog is related

1. Park

Parks are typically places where people visit a lot to walk their dogs. As the park is a place where many dogs gather, it can be said to be the place most closely related to dogs than any other place. Therefore, there is a high possibility that fierce dogs gather in the park, and if the existence of these dogs can be identified in advance and prepared, the possibility of accidents due to fierce dogs can be reduced.

2. Apartment Complex

There are so many people living in apartments in Korea that it is called an apartment republic. This is like saying that many dogs live in apartments, which means that dogs living in apartments often come into contact with people in the same apartment complex while going out for a walk. In fact, many dog bites do not necessarily occur only in places far from their residence, such as parks and streets, but in many cases, dogs that have just left their homes cause accidents. Therefore, if a fierce dog can be detected in these apartment complexes and a fierce dog without a muzzle can be found in advance, the possibility of these dogs causing problems can be reduced.

2. Target Client

Goverment

Expectation effectiveness

• Building a Safe Dog Culture Society
• Avoid social problems caused by dog bites

Individual

Expectation effectiveness

• Can feel safe about yourself, your family, and your dog
• Be helped when trying to determine whether a dog is a fierce dog

SWOT

Expandable Market Areas

A few variations of the technology we've used for our project will enable us not only to detect fierce dogs, but also to use them in many different ways.

Detection of natural monuments

There are many natural monument animals in Korea. Since these natural monuments cannot be investigated recklessly, ecosystem surveys are being conducted in a way that not only natural monuments but also videos of other animals are stored by installing CCTVs to record them whenever movements are detected. However, if our project technology is used, it will be possible to change it so that only videos of certain natural monuments that we want to record can be recorded. This will result in several positive results, such as extending the time when the CCTV can operate and reducing the processing time of unnecessary videos.

Police pursuit of criminals on CCTV

There are a very large number of CCTVs installed in Korea. Therefore, it is essential for the police to check CCTV for tracking criminals. However, CCTV will have countless people searching, and it is difficult to find a specific criminal among them. In particular, when the police track the criminal in real time, it is very important to recognize which CCTV is being captured for quick location. At this time, if our technology can be used to learn data about the criminal and quickly identify the suspect using the criminal's face or clothes, it will be of great help to the police to track down and arrest the criminal.