Situations:

Situation	1. What	2. How	3. Why	4. Who
1	Students repeatedly go to the same places to eat.	By avoiding exploration and choosing familiar or nearby places.	They lack clear and reliable information about new food options.	University students.
2	Students feel hesitant about trying new restaurants.	They decide not to visit places without prior information or that appear empty.	They do not know the prices or quality beforehand.	Students looking for places to eat near the university.
3	Social media is not an effective tool for discovering restaurants.	Students stop following food pages and rely mainly on friends’ recommendations.	Information is disorganized, menus are hard to view, and reviews are not trustworthy.	Students who use social media platforms like Instagram.
4	Students struggle to discover newly opened food places.	These places go unnoticed, reinforcing students’ habit of visiting the same restaurants.	New restaurants lack visibility unless they run large marketing campaigns.	University students and new food businesses near the campus.

Insigths:

1. It is difficult for students to change their usual options if the alternative does not have enough information about the benefits it provides.

2. Visibility is the main enemy of new stablishments, if they do not try to get themselves known most students will not even realize they are an option.

3. Groups are important, a lot of students tend to have a bite or a drink as a form of socialization, so the stablishments need to make themselves attractive to groups of students