What are SEO services and why do you need them Keys to choose agency - Davidliam/Edu-Technic GitHub Wiki

Every time someone wants to give your business a spin or a person starts a new business, they usually recommend hiring SEO services to get good support. It's about being digitally competitive and being able to deal with competing companies from you, but do we know what it implies? What benefits does working with organic positioning bring?

What is SEO and how does it work?

Search Engine Optimization, better known by the acronym SEO, includes the techniques that are carried out in order to make a certain web page appear in the first positions in search engines, standing out from the rest. The web positioning achieved through these techniques is free, that is, you do not pay to be included in the search engine results list.

SEO services are oriented towards achieving these relevant positions through different techniques that seek to optimize the web structure and its content. For this, there is a difference between the two types of SEO service:

➨ SEO OnPage refers to different aspects within the website itself. They are SEO techniques that optimize internal factors that have a lot to say within the Internet positioning of the website.

The tasks required are quite technical, so it does not hurt to consult with a professional SEO agency to avoid causing damage or falling into penalties that will be very difficult to get out of. Questions such as the definition of the different keywords or the correct structure that the website has to maintain so that Google can easily understand it should be reviewed. In this article, you can go deeper into this aspect.

➨ SEO Off Page: once all the components of the page that influence web positioning are controlled, you have to think about external ones. The SEO OffPage services aim to be linked by other pages so that Google interprets that we are a relevant page. This is roughly recounted, behind there is a really hard work to establish the correct SEO strategy to achieve the desired positioning on the Internet.

SEO agencies or professionals in the sector must know how to combine these two aspects within the SEO strategy they carry out, they are totally complimentary, neither of them can be neglected if they want to be at the same level as other competing companies.

Keys to choosing the best SEO agency

If you have decided to get down to work to improve your web positioning you will have to choose an SEO agency or professional in charge of the SEO services that your project needs. For this, as with any other type of company, you can use the Internet to get impressions or opinions of others about their working methods and results. In addition to helpful reviews from others, you should also inquire about other aspects:

Personalized treatment: many companies that are dedicated to web positioning are limited to applying standardized SEO strategies and do not dispense a personalized study. Professionals in the sector will propose concrete strategies according to the needs of the company and the market niche in which it operates. Just as each company has different needs, the applied SEO Techniques must be tailored.

Complete Full service: inquire about the capabilities of the agency you are testing. Many SEO services carry changes or tasks at the programming level and they do not always have the knowledge to do them. Ideally, the full service is provided from the same company without having to resort to partner companies or outsource part of the project. Going further, if later they intend to hire other types of complementary services such as Social Media, SEM or Email Marketing, it will be very positive that the same agency takes care of everything by already knowing the market in which the company and the line operates. who wants to continue.

Success stories: if they don't show them, ask for them. The portfolio of the SEO agency will be of great help to make comparisons with companies in the same sector and find out how their evolution has been. The digital world is constantly changing, the experience within the same niche is a plus that will minimize the effect of possible fluctuations in the business.

Continuous updating: as we have said, changes in the digital field are constant. They can occur in a matter of buying or consumption habits, in the Google algorithm, in trends in society in general or in tools available for daily work. Any SEO agency worth its salt will have to be at the forefront of these changes and know-how trends vary or what new tools provide better performance in order to have all the work as optimized as possible.

Team size: There are many agencies that provide SEO services that are well known and work with big brands. Depending on the size of your project, it will compensate you to pull to one side or the other, that is, a small and medium-sized company may not be considered in an agency that works with multinationals or huge companies. Choosing a medium-sized agency will surely be the best option for an SME, you will get a closer deal with fluid communication and greater involvement by the team in charge of SEO services.