Digital Marketing Consultant: What is it and what does it do? - Davidliam/Edu-Technic GitHub Wiki
A digital marketing consultant is a person in charge of defining and implementing the different online marketing campaigns and strategies to achieve the objectives of a company on the internet or brand recognition for offline sales.
This person must be aware of the strategies that the project needs most to achieve visibility and must be able to advise you about them, since each company, SME or personal brand project is unique and will require different needs.
Nowadays to resort to these marketing services it is not necessary to hire digital marketing agencies, as we currently find people who are dedicated to consulting as a freelancer who can help a company in the same way, without having to be working for a third.
This person will be in charge of the compilation of information of your company or project to the management of the various strategies based on the contract that you have previously established.
Therefore, I am going to make you a list of tasks or functions that a digital marketing consultant does.
Perform an audit of the project to work
When a consultant agrees to take the project of a company or a personal project, the first thing to do is to audit to determine what has been done so far and how the different strategies have been working (if any have been done before).
In addition, you must send a briefing to the client to know all this information before getting down to work, since the consultant must know whether a freelance consultant, a marketing agency or any other profile that has been in charge of these functions.
In this audit, the SEO errors of the website will be studied and detected to advise on improvement, web traffic, content, sales strategies, email marketing and recruitment, social media, and other factors that have been carried out to have an initial situation. where to start working.
Analysis of the project and the competition
As in any digital marketing plan, apart from knowing the project, a good online marketing consultant must have analyzed the competition and its digital strategies to have an estimate of what is being done in the customer sector.
Therefore, you must carry out an analysis of the web traffic, SEO, the content strategy, and all the channels that these are using, as well as those of the project.
Definition of objectives and target audience
The consultant must be aware of the offline objectives of the project since once the objectives are established on the internet, they must be aligned with those of the business.
These objectives will be established according to the SMART method (specific, measurable, achievable, realistic and in a certain time) and must seek to meet the goals.
In addition, you must know how to segment who each marketing campaign is going to be aimed at and differentiate between the different types of buyer people that could exist for each product or service of the company.
Establish digital marketing strategies
As I said before, although a consultant must be knowledgeable of all the strategies that can be carried out, he does not have to be a specialist in everything and know how to execute them one by one (a specialization in SEO is not the same as in Networks Social).
Therefore, you must know how to establish, advise and manage digital marketing strategies, as well as when to delegate each of the functions to another person on the team or subcontract to a specialist in the area (depending on the type of contract signed).
Another option is for the consultant himself to carry out training for his client or the project team to carry out these tasks in his company.
Analyze and monitor results
In this phase in which the different digital marketing strategies and mix marketing strategies have already been established and implemented, each and every one of them must be monitored and measured, in order to see how it can be improved or what strategy should be rethought or refocused.
If we do not measure, we cannot know what we are failing, what is working or where we are investing more (or less) resources than we should.
Do you need to hire a digital marketing consultant?
If it is still not clear to you if you need a consultant for your company's digital marketing strategies, I am going to tell you a series of factors why you should contact to work in-depth if you feel identified in any:
- Your website has no visits.
- You need to sell online and you don't know where to start.
- Your web design is not converting.
- You have an offline product or service and you want to move it online.
- You don't know how to monetize your blog.
- You need the advice to relaunch or improve your digital project.
- You work long hours on your project and you need to have more freedom.
I could keep writing to you more reasons, but I'm sure you have identified yourself in one of them, right?
If so, and you are thinking of hiring a consultant for your business, you can contact me through the Stuart Kerrs and tell me what you are looking for