Persona - BogdanViblyy/Buketov GitHub Wiki

A persona is a fictional, yet realistic, character that represents a key user type for your product. Personas are not real people, but they are created based on research and data about your actual users.

The goal of a persona is to build empathy and create a shared understanding of the user within the team. It helps answer the question, "Who are we building this for?"

Why Use Personas?

  • Builds Empathy: Helps the team step into the user's shoes.
  • Focuses Decisions: Provides a common reference point for making design and feature decisions ("Would Priya use this?").
  • Improves Communication: Creates a shared language for discussing users and their needs.
  • Guides Prioritization: Helps prioritize features based on which persona they serve and what their primary goals are.

What's in a Persona?

A good persona is concise and memorable. It typically includes:

  • Name and Photo: A realistic name and stock photo to make the persona feel human.
  • Demographics: A few key details like age, occupation, and technical proficiency.
  • Goals: What is this user trying to achieve by using the product?
  • Frustrations / Pain Points: What problems do they currently face that our product can solve?
  • A Short Bio or Scenario: A brief narrative that brings the persona to life and puts their goals in context.
  • A Quote: A short, memorable quote that summarizes their attitude.

Example Persona

Name: Priya the Planner

Photo: [A friendly, professional-looking stock photo]

Quote: "I just want to find the perfect gift without spending all day searching."

  • Role: Marketing Manager
  • Age: 34
  • Tech Savviness: High. Uses multiple apps and is comfortable shopping online.

Bio: Priya is a busy professional who loves giving thoughtful gifts for birthdays and holidays but has very little free time. She often shops online during her lunch break or late at night. She values efficiency and a clean, easy-to-navigate interface.

Goals:

  • Quickly find high-quality, unique gifts.
  • Save gift ideas for later.
  • Ensure the gift will arrive on time.

Frustrations:

  • Websites with too many pop-ups and confusing navigation.
  • Vague product descriptions and unclear shipping times.
  • Forgetting great gift ideas she saw weeks ago.