eCommerce Paid Ads Strategy How to Bring Traffic & Conversions - Blogmasters/Services GitHub Wiki

Bringing traffic to an eCommerce site is not a straightforward task. It requires setting up three key components to begin with.

Social media such as Facebook, Instagram, Twitter, and Pinterest are the most commonly used, while you may find niche specific B2B social sharing sites. Organic search is important because your content will rank on the major search engines once your site indexes, and a well-configured site can surprise you with some keywords it auto-ranks for naturally.

Yet, by far the quickest way to bring targeted traffic, an eComm site is paid ad services such as Google, Bingo, and Outbrain.

*** Social media across multiple channels** *** Organic search engine optimisation** *** Paid advertising campaigns**

Social Media: Paid ads are available on most of the above-mentioned social media platforms, which is great for brand building. However, it takes time to build social media feedback, comments, likes, and follows as well as traffic that converts to sales. If you do take this route, set up your analytics and conversion traffic to record social media separately.

Paid Ads: For paid ads, the king of the castle is Google. If you use the search engine paid ads campaign, you can target specific keywords that will convert and harness immediate results. That said, it takes some skill knowing which keywords convert, and even though Google claims its paid Ads platform is an out-of-the-box solution, you can waste a ton of cash if you do not have an automated eCommerce advertising agency helping you. An agency will have experience with selecting the right keywords, while it will also set up analytics specifically to track your Google Ads invest ROI separately from your social media campaigns.

Organic Search: If you believe your eComm site is in it for the long haul, then consider SEO. To begin with, your on-page needs to be solid. Even if you do not plan to carry out SEO, on-page is still key to bringing in ‘unexpected traffic’. Part of online traffic generation is about identifying opportunities to gain traffic you did not plan for and then adjusting. Ater all organic traffic is for life and partially free once your keywords rank with solidarity.

Keywords that naturally rank without specifically targeting them are usually a result of high quality on-page. As for backlinks, you need to have a long-term plan in place to target keywords, and once again, you will need an agency like Okiano Marketing to help you.