The Vital Role Products and Images Play in Marketing Today - Blogmasters/Services GitHub Wiki

There are so many infographics, videos, and images spread across the Web and many of them have an important role to play for the websites that display them. For businesses, these images and videos are a visual representation of their product or service and help to boost the chances of that company bringing in more sales.

If you were ever in doubt about the power of images, then take Pinterest as an example. 89% of weekly Pinners use Pinterest for inspiration in their path to purchase. These Pins are pictures of products and infographics representing services, making this one of the strongest social media platforms to harness sales. Another fact that boosts our point here is that 83% of weekly Pinners have made purchases based on content they saw from brands on Pinterest!

What about Instagram, too? Another platform where the power of photos creates sales, and one that has a reach to 849.3 million. So now we have 2 social media platforms based almost entirely on graphics that are both killing it when it comes to gaining consumer attention. And they say a picture speaks a thousand words! Well, it can and so all your Produktfoto images will speak about your brand and product!

Should we get started on YouTube, Facebook videos? You probably already get the picture here too, but very briefly, videos engage, inform, hook, and persuade people. The best way to look at the combination of images and videos is that a picture/image might draw someone’s attention, giving them easy to absorb information while a video will elaborate!

The bottom line is that all these social media platforms are based on pictures and videos and they all of them have been adopted by millions. Therefore, if you ever thought just slapping a video or picture up on your website ‘will do’, then think again!

Try enhancing your pictures and videos so you can gain an edge. Look where you can convert text into infographics, and pictures + text into video, and you will start to notice more user engagement, more website traffic, and an increase in conversions.