Marketing

This page will outline the marketing for the project. The team covered many mainstream social media platforms in order to get as broad a reach as possible.

Product

• The name Bird Cafe was chosen for the product to give potential users a desired preconception of what the product is: it paints a wholesome picture of somewhere birds come and visit to be fed by the user.
• A logo was designed which is simple and recognisable but is representative of the project: it combines a semicolon (a common delimiter in programming languages including C++) to represent the software aspect of the project, and the side profile of a bird, to represent the function of the project - to photograph birds.

Promotion

• The product has a presence on Github, Facebook, Instagram, Twitter, and YouTube.
• Each social media account presents a concise description of the project on the home page so our product is immediately clear to a new audience.
• Posts were made regularly to the social media accounts, advertising current progress as well as introducing the team behind Bird Café.
• Posts were published with suitable hashtags so as to attract an interested demographic to our social media.
• Messages were publicly open on all social media accounts so as to allow anyone that was interested in Bird Café to reach out to the team for more information.
• Facebook and Instagram stories were used to provide minor updates and further audience interaction.

Physical evidence

• Evidence of the real-time aspect of the project is available on the Bird Café YouTube page.
• The Wiki pages for the project cover multiple aspects that are to be followed should people wish to use this repository.
• This repository has been given a license, namely, GNU General Public License v2.0.
• Therefore, this repository grants permission for commercial use, modification, distribution, and private use.