Notes: How to write a whitepaper - AsimShakour/Notes-how-to-write-whitepaper GitHub Wiki
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<html><head><meta content="text/html; charset=UTF-8" http-equiv="content-type"><style type="text/css">ol{margin:0;padding:0}table td,table th{padding:0}.c8{margin-left:72pt;orphans:2;text-indent:-18pt;widows:2}.c3{margin-left:144pt;orphans:2;text-indent:-18pt;widows:2}.c6{margin-left:216pt;orphans:2;text-indent:-18pt;widows:2}.c7{margin-left:36pt;orphans:2;text-indent:-18pt;widows:2}.c4{margin-left:180pt;orphans:2;text-indent:-18pt;widows:2}.c0{margin-left:108pt;orphans:2;text-indent:-18pt;widows:2}.c9{orphans:2;widows:2;height:11pt}.c11{padding-top:24pt;orphans:2;widows:2}.c5{background-color:#ffffff;max-width:468pt;padding:72pt 72pt 72pt 72pt}.c1{color:inherit;text-decoration:inherit}.c12{color:#1155cc;text-decoration:underline}.c10{font-size:23pt;font-weight:bold}.c2{font-size:7pt}.c14{font-weight:bold}.c13{font-style:italic}.title{padding-top:0pt;color:#000000;font-size:26pt;padding-bottom:3pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}.subtitle{padding-top:0pt;color:#666666;font-size:15pt;padding-bottom:16pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}li{color:#000000;font-size:11pt;font-family:"Arial"}p{margin:0;color:#000000;font-size:11pt;font-family:"Arial"}h1{padding-top:20pt;color:#000000;font-size:20pt;padding-bottom:6pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h2{padding-top:18pt;color:#000000;font-size:16pt;padding-bottom:6pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h3{padding-top:16pt;color:#434343;font-size:14pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h4{padding-top:14pt;color:#666666;font-size:12pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h5{padding-top:12pt;color:#666666;font-size:11pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h6{padding-top:12pt;color:#666666;font-size:11pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;font-style:italic;orphans:2;widows:2;text-align:left}</style></head><body class="c5"><h1 class="c11" id="h.swrld0fr3zxx"><span class="c10">WHITEPAPER NOTES</span></h1><p class="c7"><span>●</span><span class="c2"> </span><span class="c14">A. How to write a white paper</span></p><p class="c7"><span>●</span><span class="c2"> </span><span>Sources:</span></p><p class="c8"><span>○</span><span class="c2"> </span><span class="c2"><a class="c1" href="https://www.google.com/url?q=https://contently.com/strategist/2012/02/10/how-to-write-a-white-paper/&sa=D&ust=1465438542814000&usg=AFQjCNGpPxBvE-Yt2lkA4_pI6oyOxbOqBg"> </a></span><span class="c12"><a class="c1" href="https://www.google.com/url?q=https://contently.com/strategist/2012/02/10/how-to-write-a-white-paper/&sa=D&ust=1465438542814000&usg=AFQjCNGpPxBvE-Yt2lkA4_pI6oyOxbOqBg">https://contently.com/strategist/2012/02/10/how-to-write-a-white-paper/</a></span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Use business language</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Write a strong intro to capture audience</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Emphasize your value thru your expertize</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Provide value thru useful tips and information so in return they may buy from you later</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Don’t use the body of the paper to sell your product, make it come naturally at the end (and/or as part of summary)</span></p><p class="c8"><span>○</span><span class="c2"> </span><span class="c2"><a class="c1" href="https://www.google.com/url?q=https://www.youtube.com/watch?v%3D7qpBO0P2E70&sa=D&ust=1465438542818000&usg=AFQjCNEGZi3S4W__dqS68HlYZLia2TQnAQ"> </a></span><span class="c12"><a class="c1" href="https://www.google.com/url?q=https://www.youtube.com/watch?v%3D7qpBO0P2E70&sa=D&ust=1465438542818000&usg=AFQjCNEGZi3S4W__dqS68HlYZLia2TQnAQ">https://www.youtube.com/watch?v=7qpBO0P2E70</a></span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Use 3-3-3 rule</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>3 quotes</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>3 pages at least, up to 7 pages</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>3 graphs or picture</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>To improve writing skills, present often, blog or write articles</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Share on your own website, share with meetups and groups in relevant area, the more you can share the more visibility (and possible RFP/feedback/entrance to network) for the project</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Update:</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Identify the reader</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>To keep them motivated</span></p><p class="c6"><span>■</span><span class="c2"> </span><span>Remind them: of Fears, Frustration, Anger</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Summarize the challenge (identify problem)</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Know the solution</span></p><p class="c6"><span>■</span><span class="c2"> </span><span>Use this to motivate the reader</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Summarize solution</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>State your goal: e.g. “to buy your product”</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>But remember people respond well to others talking about your product</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>How to go writing your paper:</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Remember: this demos your thought leadership skills</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Positions you for the next level</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>What is a white paper:</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>4+ pages long</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Brings together global top thinking of the subject</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Adds your perspective</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Makes you learn more</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Problems to hinder you when writing (be aware)</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Negative self-talk</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Not know much</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Anyone read it?</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Time</span></p><p class="c8"><span>○</span><span class="c2"> </span><span>What will get you moving</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Write everyday</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Even 30 mins</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Don’t stop, just write, don't need to do corrections until very end</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Write freely</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Write after a habit task, so you don’t have to force it as much (for example if you eat breakfast daily then do it after breakfast, so it comes naturally)</span></p><p class="c0"><span>■</span><span class="c2"> </span><span class="c13">Starting up</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>List potential titles</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Don't need to know everything</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Don't do it alone</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Secret is finding what you need (research)</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Collaborate</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Share your topics</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Come down to one title</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Open google doc</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Remember first one won’t be amazing, but don’t worry (have to start somewhere)</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Make a quick mindmap to bring your ideas on “paper”</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Install app to do this</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>This will help you get started _ points you in the right direction</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Another idea to get you started: </span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Start google docs</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Put section headings</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Break it up with your buddy</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Then start filling it up (maybe even do bullet points) </span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Find great sources:</span></p><p class="c3"><span>●</span><span class="c2"> </span><span class="c2"><a class="c1" href="https://www.google.com/url?q=http://www.deepdyve.com/&sa=D&ust=1465438543048000&usg=AFQjCNEI9xY1iU5Diz1cwKTn-yLbdBYkJQ"> </a></span><span class="c12"><a class="c1" href="https://www.google.com/url?q=http://www.deepdyve.com/&sa=D&ust=1465438543048000&usg=AFQjCNEI9xY1iU5Diz1cwKTn-yLbdBYkJQ">www.deepdyve.com</a></span></p><p class="c3"><span>●</span><span class="c2"> </span><span class="c2"><a class="c1" href="https://www.google.com/url?q=http://www.scholar.google.com/&sa=D&ust=1465438543049000&usg=AFQjCNF_C02OVZzwGPbjKZDDN9bWIVK90w"> </a></span><span class="c12"><a class="c1" href="https://www.google.com/url?q=http://www.scholar.google.com/&sa=D&ust=1465438543049000&usg=AFQjCNF_C02OVZzwGPbjKZDDN9bWIVK90w">http://www.scholar.google.com</a></span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Get someone to edit draft, cover page, and graphics</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Also, remember this PRINCIPLE when writing</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Give freely, before you ask</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>You develop credibility that way, and the user is more likely to trust you</span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Take action now!</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Dont wonder and 2nd guess yourself</span></p><p class="c3"><span>●</span><span class="c2"> </span><span>Start now, list topics etc</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>Call a buddy to collaborate</span></p><p class="c4"><span>○</span><span class="c2"> </span><span>You are one week away from the first draft</span></p><p class="c8"><span>○</span><span class="c2"> </span><span class="c2"><a class="c1" href="https://www.google.com/url?q=https://www.youtube.com/watch?v%3DMCNNu3nwfSw&sa=D&ust=1465438543055000&usg=AFQjCNFHMCqmj8kv_V7pV3AkAB9YGjR9tg"> </a></span><span class="c12"><a class="c1" href="https://www.google.com/url?q=https://www.youtube.com/watch?v%3DMCNNu3nwfSw&sa=D&ust=1465438543056000&usg=AFQjCNF_A1q3uG6HrHXjI0oORowPh8MqYQ">https://www.youtube.com/watch?v=MCNNu3nwfSw</a></span></p><p class="c0"><span>■</span><span class="c2"> </span><span>Watch</span></p><p class="c9"><span class="c10"></span></p></body></html>