Design Brief - Arubyt/MusEx-The-Quest- GitHub Wiki

Project Scope

The project aims to design an application that can enhance and reinforce the experience of the visitors of the new Science Museum through a participatory museum experience. This should increase visitorship to the Museum and increase revenue for museum sustainability.

Problem statement:

A visit to the museum if plain, will not inspire a return visit nor will it inspire recommendations. Value added services will ensure the experience at the museum are meaningful. The problem therefore, is finding a way to add value to the museum visit.The museum ought to offer an experience beyond viewing of the exhibitions. The application should engage the visitors in a way that a visit is more than viewing but a more dynamic experience.

Target audience

With a dynamic experience we would be targeting to have an all inclusive visitor demographic profile. By providing an immersive experience we hope to have a significant number of those below the age of 30 coming through. Age has an impact on the delivery mechanism for the content. Older adults (35 and above) when surveyed on their preferences regarding interpretive strategies, rated “low tech “ methods (e.g. , live demonstrations) significantly higher than their younger counterparts, whereas younger visitors conversely rated “high tech” methods (e.g., computer games) higher than their old counterparts (Korn, 1995). The target audience is therefore a wide demographic given that: Science museum tend to have more diverse racial and economic profiles that other museums, and in a large-scale study of museum visitation habits, neither race nor income were predictive of museum visitation (Falk, Brooks, and Amin, 2001). The target audience for the application will be <35 years of age whilst the 35< will enjoy traditional “low tech” methods which will continue to be employed at the museum along with the “high tech” methods.

Stakeholders

Stakeholders of this project include the various visitors (including prospective visitors) who will offer invaluable information and insight as a solution is designed. The proprietors and curators of the museum are also stakeholders along with the designers, scientists and researchers.