Monetization strategies are ways in which free games make money. There is a wide variety of strategies that have been cataloged and formalized by our team. Seeking in this way, simplify the work of the developers. This form, for example, was created with the goal of extracting strategies from any game. Keeping in mind that games considered more tactile have similar tactics.

Strategy	Definition
Soft currency	Types of coins that can be easily purchased without too much effort and serve to buy items, skins, characters etc.
Hard currency	Specific currencies that have strong links to real money and are difficult to acquired.
Expansion Pack	Extension of the game, offered after the download, these packages are mostly paid. He aims to provide new items or phases to a given game.
Vanity items	Wearable items that can be equipped in social slots alongside Armor slots and Accessories in a character's inventory. Using them will change the appearance of a character.
Accelerators	Acceleration mode used in games to make progress faster in buildings and enhancements.
Energy	Used to define how many matches the user can play. More applied in games of phases, where each phase will charge a certain amount of energy.
Betting mechanics	Encourage or require players to bet real money or play money to get rewards such as items, currencies (soft currency or hard currency), discounts among others.
Rewards System	Strategy that has strong connection with the retention of the player inside the game. She has as objective to offer a system of daily rewards, where each day that the user enters the game, he will receive a certain item or amount in cash.
ADS banner	Form of disclosure of a website, App, or game from an image that can be: GIF, JPG, etc. Usually the creative company pays to be disclosed in these Apps. The most used for ADs banners is 480x60, it can position itself in several places, the most common is on the top.
ADS interstitial	Type of advertisement in which the ad completely covers the game screen, interfering with it, and forcing the player to look at advertising.
Reward video	Video rewarded, corresponds to one kind of video advertisement. In a game a strategy tries to induce the user to assisting her, providing him with an incentive, in this case, offering hard currency, soft currency or other items.
Game distribution	Refers to the incentive to distribute the game, ie inducing the player to invite friends to play. In several games this strategy is used, but almost never noticed. It induces the player to send invitations to his friends by offering him a reward or encourages him to opportunities you will have after achieving this.
Playable ADS	It means playable ads, which in turn are mini games in which users can try before you decide to install. They are always nice, they provide a good experience.
Offerwall	It is translated, offer wall, which works as a mini-store in your application, listing the tasks that users can complete in exchange for receiving in-app rewards. Among the tasks that can be presented, we have: watch a video, play a minigame, install an application, and more.
Loot box	"boxes" with random items that can be used inside or outside a competitive match or etc.

A form for extracting the chosen games was used: Formulário