L321 - Target everywhere: Power experiences across IoT using Adobe Target APIs

##Introduction

Personalization is everywhere, and with Adobe Target APIs, you can enable a consistent and continuous experience across a wide variety of digital touch-points. In this session we will show how Adobe Target can be used to deliver personalization and targeting to any Internet-connected device, such as a Smart Lightbulb, Amazon Echo, TV screen or in-store digital signage. We will get you hands-on with the Target APIs to create experiences to power cross device personalization.

##Key takeaways:

• Introduction to Adobe Target APIs, for Profile Updates, Content Delivery, Audience/Activity Management.
• Hands-on experience using Adobe Target APIs and Javascript/Mobile SDKs in a cross-channel use case
• Use Third-party IDs and profile data to deliver personalized experience across devices

In this lab we try to simulate an use-case for a group of marketers and developers that work at a major appliance manufacturer "WellNess Inc". Wellness Inc focuses on building connected experiences for home owners. Wellness released a smart light bulb last year and our team is focused on experiences around the Smart Light Bulb and mobile app.

##The marketing problem

The market for smart light bulbs is getting competitive. We need to find a way to differentiate our brand to improve retention (% customers that re-buy our light bulb). How will we do this?

##What do we know?

Research has shown the following:

1. Wellness is very important to our customers,
2. A high % of our light bulb customers have a mobile phone with our app installed.
3. Levels of light can impact someone’s mood and motivation.
4. A personalized experience based on customers "active state" will enhance client satisfaction with Wellness products.

##What will we do?

We will introduce "wellness capabilities" to a cross device experience including:

• Smart Fridge application that shows an image based on user's "active state".
• A light bulb that changes colors based on the active state controlled by a Home Automation Server application
• A mobile app that shows a personalized experience, while picking up real time signals to indicate activity.

We will use Adobe Target to deliver personalized experiences based on a visitors profile to a web page, as well as the Light bulb. We will take in accelerometer signals from the customer's mobile app and use that to change the activeState profile attribute of the customer. The visitors activeState will be used to target specific experiences for each of the devices.