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Increase mobile app engagement with messaging and location data

Getting Started

Download and setup the sample demo app.

Adobe Summit Lab Exercises

Tracking user behavior to power Engagement

  1. Track lifecycle metrics in your app (5 mins) - After installing the SDK in your app, add a couple lines of code to enable default Lifecycle metrics and dimension tracking. This includes such metrics as Launches, First Launches and Upgrades and dimensions like Device Name, App Version and Carrier.

  2. Track custom and location data in your app (10 mins) - Add additional track calls to the app to measure your own custom metrics and dimensions. Add track location calls to the app to leverage location data for use in messaging.

  3. Configure Places (10 mins) - Location is a great for providing real-time engagement. Create Places (Points of Interest) through the Mobile Services UI.

Use tracked data to set up In-App Messaging automation

  1. Send in-app messages (10 mins) - Making use of Analytics calls, target users that have taken specific actions within your app to provide them messages to help with re-engagement, promotions etc

  2. Use location data to increase personalization (10 mins) - Using Location data, target users based on their current location to provide real-time messages tailored to the users location.

Use tracked data to send Push Messages

  1. Configure Push Messaging for your app (15 mins) - Providing Mobile Services with your push information allows Adobe to send Push Messages on your behalf. Updating your app to allow push notifications and track users that click-through allows you to see how effective your push message was.

  2. Create and send a push message (10 mins) - Use Mobile Services to test and send push messages to specific groups of users.

  3. Customize the experience by using the Push Message payload (10 mins) - Use Mobile Services to send push messages with custom payload that allows you to customize the app experience for the user.

Analyze message performance

  1. Use out of the box Message Reports (5 mins) - Use Mobile Services to see reports on how effective messages are for push and in-app messages.