Holley, A moral evaluation of sales practices

1. Mutually beneficial exchanges

   https://www.youtube.com/watch?v=nTfyBvG3KMg&list=PLQPlRY3l02Rom2AFFfqU_3WoH-bm_hoSb&index=10&t=0s

2. Knowledge condition

   2.1. Wrong answers

   2.2. Holley's view

   2.3. Objections

3. Non-compulsion condition

   Principle: Non-compulsion requirement is satisfied only if the buyer has and perceives themselves as having a sufficient number of alternatives.

   3.1 Actual absence of alternatives

    Coercion
   
    Monopolies/ monopsonies
   
    Necessarily problematic?       
   

   3.2 Perceived absence of alternatives

    Via misinformation intended to limit buyer's range of choices
   
          Concealment of nature of interaction
   
          False sense of obligation
   
          False sense of having committed to buy
   

4. Rationality condition

   Am I my buyer's keeper?

   Necessary conditions of rational judgments

    Emotional control
   
    Control over desires
   

   Violations of rationality condition

    Flattery
   
    Personal weakness
   

   General principle Rejects: Unreasonable to expect someone could resist

    Stakes matter
   

Carson's objections

Are Holley's requirements too demanding?

Ought implies can