13: References - 7-teens/7-teens-DSA3101-2410-Project GitHub Wiki

List of Citations for External Sources Used and Links to Relevant Documentation or Research Papers

  1. Salesforce. (2022). Salesforce. Retrieved from https://www.salesforce.com/ap/sales/analytics/customer-churn/

  2. Zendesk. (2020, April 22). Churn rate: What it is + how to calculate it. Retrieved from https://www.zendesk.com/sg/blog/customer-churn-rate/

  3. Bernazzani, S. (2022, October 24). What Is Churn Rate? [Formula]. Retrieved from https://blog.hubspot.com/service/what-is-churn-rate

  4. Shad, A. A. (2023, October 30). Cohort Retention Analysis 101: How to Measure User Retention? Thoughts about Product Adoption, User Onboarding and Good UX. Userpilot Blog. Retrieved from https://userpilot.com/blog/cohort-retention-analysis/

  5. CleverTap. (n.d.). Customer Lifetime Value: What is it and How to Calculate. Retrieved from https://clevertap.com/blog/customer-lifetime-value/

  6. Qualtrics. (2021, October 12). Calculating Customer Lifetime Value in 2021. Qualtrics AU. Retrieved from https://www.qualtrics.com/en-au/experience-management/customer/how-to-calculate-customer-lifetime-value/

  7. Usermaven.com. (2023). Cohort analysis: How to measure user retention? Retrieved from https://usermaven.com/blog/cohort-analysis-to-measure-user-retention

  8. Seller Education Hub. (n.d.). About Customer Service. Seller.shopee.sg. Retrieved from https://seller.shopee.sg/edu/article/6819/about-customer-service

  9. Amazon. (2023). Amazon in Southeast Asia. Retrieved from https://www.aboutamazon.com/southeast-asia

  10. Lazada Group. (2023). About Lazada. Retrieved from https://www.lazada.com/about

  11. Sea Limited. (2023). About Shopee. Retrieved from https://www.sea.com/about

  12. Sea Limited. (2023). Annual Report 2023. Retrieved from https://www.sea.com/investor/annual-reports

  13. Shopee. (2023). Customer Feedback and Reviews. Retrieved from https://shopee.sg/customer-feedback

  14. Shopee. (2023). Our Values. Retrieved from https://careers.shopee.sg/values

  15. Shopee. (2023). Shopee’s Market Segmentation. Retrieved from https://shopee.sg/market-segmentation

  16. Statista. (2024). Global e-commerce market size 2024. Retrieved from https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

  17. Tech Wire Asia. (2020, November 16). What's behind Southeast Asia's monthly sales hype? Tech Wire Asia. Retrieved from https://techwireasia.com/2020/11/whats-behind-southeast-asias-monthly-sales-hype/#:~:text=Shopee%2C%20for%20instance%2C%20has%20spent,million%20sales%20and%20marketing%20budget.

  18. Daxue Consulting. (n.d.). Southeast Asia’s E-commerce: Market potential and trends. Daxue Consulting. Retrieved from https://daxueconsulting.com/southeast-asias-e-commerce/

  19. MECLABS Institute. (n.d.). MarketingSherpa E-commerce Benchmark Study. Retrieved from https://cdn2.meclabs.com/pubs/MarketingSherpa-E-commerce-Benchmark-Study.pdf

  20. Converted. (2022, January 10). The ultimate guide to understanding click-through rate for e-commerce. Converted. Retrieved from https://blog.converted.in/en-us/blog/the-ultimate-guide-to-understanding-click-through-rate-for-ecommerce#:~:text=The%202022%20average%20CTR%20for,marketing%20CTR%20is%20around%202.3%25

  21. ConvertCart. (2022, March 15). E-commerce bounce rate: Everything you need to know. ConvertCart. Retrieved from https://www.convertcart.com/blog/ecommerce-bounce-rate

  22. Invesp. (n.d.). Conversion rate by industry. Invesp. Retrieved from https://www.invespcro.com/cro/conversion-rate-by-industry/