Welcome to the 7-teens-DSA3101-2410-Project wiki!

Project Overview and Objectives

Project Overview:

E-commerce platforms like Shopee Singapore face numerous challenges in optimizing operations, understanding customer behavior, and maximizing profitability. This project aims to harness advanced data analysis techniques to gain deep insights into various facets of the e-commerce business. By focusing on sales trends, customer segmentation, inventory management, and pricing strategies, we will develop a robust analytical framework. This framework will empower e-commerce businesses to make informed, data-driven decisions that enhance performance, boost customer satisfaction, and drive revenue growth.

Project Objective:

The primary objective of this project is to create a comprehensive data analysis framework that enables Shopee Singapore to optimize its operations and strategic decision-making processes. Our team of eight data scientists seek to address key business questions, including:

1. Customer Behavior and Sales Analysis: To identify key factors influencing customer purchasing behavior, improve customer retention and lifetime value, and determine the most effective marketing channels and campaigns. This involves analyzing historical sales data, developing customer segmentation models, calculating churn rates, and evaluating the ROI of different marketing strategies.

2. Inventory Management and Pricing Optimization: To optimize inventory levels to minimize costs while ensuring product availability, implement effective pricing strategies to maximize revenue, and enhance supply chain efficiency. This includes developing demand forecasting models, creating inventory optimization algorithms, analyzing price elasticity, and optimizing order fulfillment processes.

By addressing these business questions, we aim to provide actionable insights that will drive Shopee Singapore’s growth and operational excellence. Our comprehensive analysis framework will enable the company to make data-driven decisions that enhance customer satisfaction, streamline operations, and increase profitability.

Team members and their roles

Subgroup A

1. Shielda Kamilia Hidajat (A0266102R): Question 1
2. Angelie Shania Reva (A0262336H): Question 2
3. Tan Rui En Raine (A0257087U): Question 3
4. Deryn Lee Yen Ping (A0258890M): Question 3

Subgroup B

1. Muhammad Ibnu Fauzan (A0255486R): Question 1
2. Shielda Kamilia Hidajat (A0266102R): Question 2
3. Kum Weng How (A0252488U): Question 2
4. Lip Pink Ray (A0258370B): Question 3
5. Saw Yi Fan Clifton (A0254988E): Question 3

Quick-links to key sections

Will be included in git-hub. Here, you can use the document tabs on the right to navigate to each key section.