Google Analytics - 365-Holdings/HRL_Analytics_framework GitHub Wiki
User Story
Views
- Hair Restoration Labs - Shopify property carries two views, one called MAIN and one called TEST, while all other views are deprecated. One named "[CHRIS SAYS WE NEED THIS] Default Google Ads Profile" needs further investigation before deprecating.
As of November 1st, 2021, in order to make changes to Google Analytics, a test environment should be created and all changes should be made inside of the test environment. Once these changes are verified and approved, they may be added to the Main view and the test environment should be deprecated.
Any and all updates should be tested in a test environment for at least one business week.
eCommerce Events
- product detail view
This event comes from the elevar enhanced ecommerce event category which is automatically defined by elevar.
- add to cart
This event comes from the elevar enhanced ecommerce event category which is automatically defined by elevar.
- checkout step - dl_begin_checkout (CURRENTLY N/A DUE TO NOT BEING ON SHOPIFY PLUS)
(CURRENTLY N/A DUE TO NOT BEING ON SHOPIFY PLUS) This event comes from the elevar enhanced ecommerce event category which is automatically defined by elevar.
- purchase
This event comes from the elevar enhanced ecommerce event category which is automatically defined by elevar.
Lead Capture Events
- Targeted Overlay
This event is lives inside the Justuno Event category, and is automatically created via app
- Engagement - Incentivized Form
This event is lives inside the Justuno Event category, and is automatically created via app
Other Events
- Scroll Report (10 percent, 25 percent, 50 percent, 75 percent, 90 percent)
These events were created manually in GTM inside of the Scroll Report event category
- Enquire Survey Shown Placeholder
These events were created automatically via the enquire app
- Enquire Survey Submitted Placeholder
These events were created automatically via the enquire app
eCommerce Goals
- Viewed Product
- Goal Setup = Custom
- Goal Description
- Name = Viewed Product
- Goal Type = Event
- Goal Detail
- Category = product page
- Action = Viewed Product
- Label = BLANK
- Value = BLANK
- Use event value as the goal value for the conversion = YES
- Add to Cart
- Goal Setup = Custom
- Goal Description
- Name = Add to Cart
- Goal Type = Event
- Goal Detail
- Category = elevar enhanced ecommerce
- Action = add to cart
- Label = BLANK
- Value = BLANK
- Use event value as the goal value for the conversion = YES
- Start Checkout
- Cannot create this goal because the event is a shopify+ elevar event
- Completed Checkout
- Goal Setup = Custom
- Goal Description
- Name = Complete Checkout
- Goal Type = Event
- Goal Detail
- Category = elevar enhanced ecommerce
- Action = purchase
- Label = BLANK
- Value = BLANK
- Use event value as the goal value for the conversion = YES
Lead Capture Goals
- Lead Capture Shown
- Goal Setup = Custom
- Goal Description
- Name = Lead Capture Shown
- Goal Type = Event
- Goal Detail
- Category = Justuno
- Action = Targeted Overlay
- Label = BLANK
- Value = BLANK
- Use event value as the goal value for the conversion = YES
- Lead Capture Submitted
- Goal Setup = Custom
- Goal Description
- Name = Lead Capture Submitted
- Goal Type = Event
- Goal Detail
- Category = Justuno
- Action = Targeted Overlay
- Label = BLANK
- Value = BLANK
- Use event value as the goal value for the conversion = YES
Other Goals
- Scroll Depth
- Goal Setup = Custom
- Goal Description
- Name = Behavior > 50% Scroll Depth
- Goal Type = Event
- Goal Detail
- Category = Scroll Report
- Action = begins with 50
- Label = BLANK
- Value = BLANK
- Use event value as the goal value for the conversion = YES
- Behavior > 3 Pageviews
- Goal Setup = Custom
- Goal Description
- Name = Behavior > 3 Pageviews
- Goal Type = Pages/Screens per session
- Goal Detail
- Pages/Screens per session > 2
- Assign a monetary value to conversion = OFF
- Behavior > 90 Seconds
- Goal Setup = Custom
- Goal Description
- Name = Behavior > 90 Seconds
- Goal Type = Duration
- Goal Detail
- Duration greater than 0 hours 1 minute and 29 seconds
- Assign a monetary value to conversion = OFF
- Enquire Survey Shown
- NOT DONE!!!!!!
- Enquire Survey Completed
- NOT DONE!!!!!!
Channel Mapping
| Channel Grouping | Rules |
|---|---|
| Paid Social | source contains facebook and medium contains CPM |
| Other Social | source contains facebook or tiktok or pinterest or twitter |
| Paid Branded Search | source contains google or bing and campaign contains brand |
| Paid Generic Search | source contains google or bing and campaign does not contain brand |
| Organic Search | System Defined Channel matches Organic Search |
| Affiliate | source contains avantlink or pepperjam or addshoppers or Medium contains affiliate or Landing Page URL contains ?AFID or ?AFFID |
| Broadcast Email | Medium contains campaign-email |
| Flow Email | medium contains flow-email |
| SMS | source contains postscript or Medium contains SMS |
| direct/none | System Defined Channel matches Direct |
View Settings
| Setting | Value |
|---|---|
| View ID | 25917032 |
| View Name | All Website Data - MAIN |
| Website's URL | https://www.hairrestorelabs.com/ |
| User-ID Reports | Disabled |
| Time zone country or territory | United States - GMT-04:00 - New York Time |
| Default Page | Not Set |
| Exclude URL Query Parameters | wickedsource, wickedid, _ke, wtm, avad, fbclid, glcid, wtm_term, MSCLKID, wtm_campaign, WTM, WickedSource, WickedID, WV, Currency, Variant, wv, wbraid, ad_id, utm_creative, linkingParam, redirect, discount |
| Currency displayed as | USD |
| Bot Filtering | On |
| Google Ads Account Linked | True |
| Site Search Tracking | On |
| Query Parameter | q |
| Strip Query Parameters out of url | Off |
| Site Search Categories | Off |
Primary Knowledge Sources:
- Ex
- Ex
- Ex