Facebook - 365-Holdings/HRL_Analytics_framework GitHub Wiki
In order to implement the pixel, you will need:
- access to your website's code base
- your pixel's base code or its ID
- access to the Facebook Ads Manager
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As of August, 2021, our server side FB CAPI Token has been set up by Elevar.
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To install this on a Shopify store, a user with both Channels access in Shopify and Ads Manager and Pixel access in Facebook must initiate the connection from the Facebook Channel in Shopify. It will require this user to login using their personal Facebook credentials to complete the connection.
- Although we recommend adding the pixel directly to your website's tags, the pixel will work in most tag management and tag container solutions. For specific advice on implementing the pixel using your tag manager, please refer to your tag manager's documentation.
The step above is currently the setup inside of GTM.
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