Custom Channel Grouping - 365-Holdings/HRL_Analytics_framework GitHub Wiki
User Story
For information regarding Custom Channel Grouping, refer to Admin -> Channel Settings -> Channel Grouping.
System Defined Channels
- Direct
- Organic Search
- Social
- Affiliates
- Referral
- Paid Search
- Other Advertising
- Display
Custom Chanel Grouping
- Paid Social - source = facebook & medium = CPM
- Other Social - source=facebook, m.facebook.com , tiktok, etc.
- Paid Branded Search - source=google or bing and campaign name contains "brand"
- Paid Generic Search - source=google or bing and campaign name does not contain "brand"
- Organic Search - default definition
- Affiliate - source contains "avantlink" or "pepperjam" or "addshoppers" or medium contains "affiliate" or URL contains ?AFID or ?AFFID
- Broadcast Email - medium contains "campaign-email"
- Flow Email - medium contains "flow-email"
- SMS - source = postscript or medium=sms
- Direct/None - default definition
Primary Knowledge Sources: