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Innovation Handbook

Innovation Model

CONCEPT GENERATION PHASE (Invention)

  • Empathy research

  • interviewing

  • observation

  • empathy map

  • Model re: psychological forces in play; motivations and anxieties

  • POV

  • A (kind of person) needs (a product) because (the pain)

  • Co-building (“customer as innovator”)

  • Desirable, viable, feasible

  • MVP

  • Create a story

  • For (target customer) who (statement of the need or opportunity) the (product name) is a (product category) that (key benefit, compelling reason to buy). Unlike (primary competitive alternative) our product (statement of primary differentiation).

  • Pitch Deck

  • Product page

BUSINESS GENERATION PHASE (mapping how to capture value)

  • Business Model Canvas

  • Implement in another country

SCALING PHASE (expanding the capture of value)

  • optimize organization (enemy of new concepts)

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