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Empathy research
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interviewing
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observation
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empathy map
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Model re: psychological forces in play; motivations and anxieties
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POV
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A (kind of person) needs (a product) because (the pain)
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Co-building (“customer as innovator”)
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Desirable, viable, feasible
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MVP
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Create a story
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For (target customer) who (statement of the need or opportunity) the (product name) is a (product category) that (key benefit, compelling reason to buy). Unlike (primary competitive alternative) our product (statement of primary differentiation).
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Pitch Deck
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Product page
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Business Model Canvas
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Implement in another country