Goals and metrics - DOI-ONRR/nrrd GitHub Wiki

• Goals and metrics for Natural Resources Revenue Data
• Goals and metrics for our team's blog

In the beginning of fiscal year 24, we made a strategic decision to reassess our metrics to align more effectively with annual high-level goals as well as harmonize with policies governing federal public websites. These metrics are grouped into 6 categories: accessibility, content, customer service, data, outreach, and tech. The tables below detail the goals and metrics for each category as well the policies governing each category.

Category	Accessibility
Guidance	Section 508 and 21st Century IDEA Act, OMB M-23-22, IMT Strategic Plan Goal 3
Goals	Design accessible experiences Follow accessibility standards Test for accessibility Conduct inclusive research
What we’re measuring	Document accessibility testing (method, score, webpage) Track number of issues or recommendations identified from accessibility testing Track DOI annual report score Track number of issues resolved from accessibility testing Identify efforts to promote accessibility and receive feedback

Category	Content
Guidance	21st Century IDEA Act; OMB M-23-22, IMT Strategic Plan Goal 3
Goals	Remove outdated content Don’t publish duplicative content Write content in plain language Write and test content for the intended audience Establish content review controls Involve subject matter experts (SMEs) for content-related decisions Clearly label non-governmental content
What we’re measuring	Track the number of issues identified and resolved issues from the annual content audit Track the number of content maintenance issues completed on onrr.gov Track the number of service information issues received and completed Track questions and information users are seeking Track top search terms Track the number of SMEs engaged with related to content Identify efforts to meet content guidelines

Category	Customer experience
Guidance	21st Century IDEA Act and Customer Experience; President’s Management Agenda (PMA), Priority 2; OMB Circular A-11, Section 280; OMB M-23-22, 2; DOI FY 2022–2026 Strategic Plan Goal 4; DOI IRM Strategic Plan Goal 3; (draft) IMT Strategic Plan Goals 1, 3, and 5
Goals	Understand user perception Get user feedback on content Improve crawling or indexing of web content (including using sitemaps, robots.txt files, and descriptive metadata) Engage with users throughout design and development Test with a representative cross-section of users Protect users’ privacy Apply customer experience principles
What we’re measuring	Track planned usability studies and goal of the study Track the number of users recruited Track the number of users who accepted recruitment and participated in the study Inclusive research (how we plan research and document in the research plan) Track the number of findings/recommendations resulting from user research Identify user-centered design efforts

Category	Data
Guidance	OPEN Data & 21st Century IDEA Act; OMB Circular A-130 Section 280, OMB M-23-22, IMT Strategic Plan Goal 3, 5
Goals	Make data-driven design and development decisions Use web analytics Leverage user feedback data Enable data sharing
What we’re measuring	Track the number of published datasets Track the number of pageviews Track the number of FOIA requests relating to data Track the number of data inquiries for published data and data that could be made public Identify proactive efforts to publish new datasets

Category	Outreach
Guidance	21st Century IDEA Act; OMB M-23-22
Goals	Promote accessibility Welcome feedback Strive for continuous improvement
What we’re measuring	Track the number of speaking proposals submitted and accepted Track the number of outreach events Inquiries resulting from outreach (customer satisfaction) Track number of blogs published Analyze analytics in correlation with outreach

The purpose of our innovation design blog is to share our user-centered design and development process at the Office of Natural Resources Revenue. The strategic purpose of the blog is to:

1. Provide a venue for long-form publishing about our process, decision making, and workflow

• Metric: publish at least 2 blog posts per quarter
• Metric: each member of the ODDD team has written or contributed to at least one blog post each year, providing broad subject-matter relevance and team representation

2. Write compelling content that has demonstrable value to others

• Metric: average at least 200 unique pageviews each month (for all blog posts)
• Metric: observe at least 2 minutes average time on page each month (for all blog posts)

3. Nurture and support the research and/or adoption of our process, or elements of our process, in other federal agencies

• Metric: we observe referrals each year from at least 3 other agencies linking to one of our posts (in a given year).
• Metric: we receive some form of feedback, including presentation or collaboration requests, from at least 1 other agency every six months.

4. Introduce a tool for ONRR staff collaboration and sharing

• Metric: at least 2 ONRR staff from teams other than ODDD write or contribute to a blog post each year.